Great to Cool

Name: Great to Cool
Author: Rene C.W. Boender

Specificaties

E-book, 288 blz. Epub met watermerkbeveiliging | Engels

Bertram + de Leeuw Uitgevers BV | e druk, 2011

ISBN13: 9789461560414

Rubricering

Hoofdrubriek : Management

Bertram + de Leeuw Uitgevers BV Epub met watermerkbeveiliging e druk, 2011 9789461560414

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Samenvatting

René C.W. Boender (1958) was barely twenty years old when his international career in marketing and advertising took off. The American McCann company offered him the chance of a lifetime! He participated in a number of advertising campaigns for major brands, among which were Goodyear and Coca-Cola, Ola and L'Oréal, and also Nestlé and H&M. At the start of the nineties he established his own agency: BBCW. As of the year 2000
he tours the world as a keynote speaker, guest lecturer, and con- sultant to large international companies and CEOs, as a brain agent, innovation futurist and trendteller. Great to Cool is the book he promised his audience to write. In this book he energetically shares his vast knowledge, experience, and insights, by way of brain candies with a bite. Enhancing business happiness is René Boender's primary goal, in his keynotes as well as in this book. Page after page, you will find yourself becoming happier. 100% sure!