Mental Models

Name: Mental Models
Author: Indi Young

Aligning Design Strategy with Human Behavior

Specificaties

Paperback, 299 blz. | Engels

Rosenfeld Media | 1e druk, 2008

ISBN13: 9781933820064

Rubricering

Hoofdrubriek : Management

Rosenfeld Media 1e druk, 2008 9781933820064

71,60

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Samenvatting

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things.

Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.