Indi Young
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Boeken van Indi Young
Indi Young
Practical Empathy
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives.
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Indi Young
Mental Models
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things.
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Indi Young
Time To Listen
Product design strategy often seeks to change a person’s buying decisions or to manipulate a person’s behavior. Such a product-focused mindset has driven our organizations into a corner.
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