Marketing

Theory, Evidence, Practice

Specificaties

Paperback, 832 blz. | Engels

| 2017

ISBN13: 9780195590296

Rubricering

Hoofdrubriek : Economie

e druk, 2017 9780195590296

€ 107,94

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Levertijd ongeveer 10 werkdagen

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Samenvatting

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.
This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals