Lessons learned of ASML

-Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development.
-Shows how early, bold decisions shaped long-term succes.
-With full colour photo insert pages.

WHY?

-A wonderfully told narrative. Scientifically grounded and closely.
-Forty years backstage: how choices were made and carried through.
-Clear analysis and brief reflection questions for your own context.

WHAT?

-Each chapter uses a tailored strategy and innovation lens to clarify what changed and why.
-With crisp mini-cases and direct quotes - people, choices and consequences in view.
-"Pause & Reflect" interludes after each chapter.

WHO?

-For everyone fascinated by the remarkable growth story of a tech company.
-Leaders in knowledge-intensive industries.
-Entrepreneurs and scale-ups.
-Students, educators, and policymakers.

"Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened."
- Gjalt Smit, 1st CEO ASML