Strategic Content Design

In Strategic Content Design, you’ll learn how content research can transform your content team—bringing new energy and enthusiasm for their work and gaining attention and respect from teams of all types across your company (product management, product design, user research, operations, and engineering). You’ll also get a toolbox with hard-won methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.

Use this book to:
-Create a strong content research program that builds positive energy, inspires your team, and draws attention to the importance of content to your products and business.
-Determine which methods and tools are ideal for your team’s content research needs.
-Identify which specific words or content elements to test. Efficiently analyze your research results to uncover valuable insights about your audience that will contribute to a measurably improved customer experience (and therefore improved business results).
-Show why content research is worth the time and effort.
-Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and to improving your company’s bottom line by saving your company on costs and increasing revenue.
-Get buy-in and support from colleagues inside and outside of content, leading to improved relationships across teams.