Principles of Marketing (Arab World Editions) with MyMarketingLab

<p>&nbsp;</p> <p>Feature matrix xiv</p> <p>Foreword xvii</p> <p>Preface xviii</p> <p>Acknowledgments xxiii</p> <p>Part 1 Defining Marketing and the Marketing Process 1</p> <p>Chapter 1 Marketing: Creating and Capturing Customer Value 2</p> <p>Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 36<br>Chapter3 Analyzing the Marketing Environment 66</p> <p>Chapter 4 Marketing Research 94</p> <p>Chapter 5 Consumer Behavior 124</p> <p>Chapter 6 Business Markets and Business Buyer Behavior 152</p> <p>Chapter 7 Customer-Driven Marketing Strategy: Segmentation, Targeting &amp; Positioning 176</p> <p>Chapter 8 Products, Services, and Brands: Building Customer Value 202</p> <p>Chapter 9 New-Product Development and Product Life-Cycle Strategies 238</p> <p>Chapter 10 Pricing 266</p> <p>Chapter 11 Communicating Customer Value: Integrated Marketing Communications Strategy 300</p> <p>Chapter 12 Promotion Mix Strategies: Advertising and Public Relations 326</p> <p>Chapter 13 Direct and Online Marketing: Building Direct Customer Relationships 368</p> <p>Chapter 14 Managing Marketing Channels 400</p> <p>Chapter 15 Creating Competitive Advantage 440</p> <p>Chapter 16 The Global Marketplace 466</p> <p>Chapter 17 Sustainable Marketing: Social Responsibility and Ethics 494</p> <p>Appendix 1 Marketing Plan A1</p> <p>Appendix 2 Marketing by the Numbers A11</p> <p>Appendix 3 Careers in Marketing A29</p> <p>References R1</p> <p>English-Arabic Glossary G1</p> <p>Index I1</p> <p>Credits C1</p> <p>&nbsp;</p> <p></p> <p></p> <p>&nbsp;</p> <p>&nbsp;</p> <p></p> <p></p>