Financial Times Guide to Social Media Strategy, The

<ul> <li>PART 1 - PLAN: DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY</li> <li>1 Defining your objectives</li> <li>2 Measuring success</li> <li>3 Creating an operating system</li> <li>PART 2 - DO: HARNESSING THE POWER OF SOCIAL MEDIA TO BOOST YOUR BUSINESS</li> <li>4 Delivering a core social media programme</li> <li>5 Making the most of social intelligence</li> <li>6 Using social media to enhance your sales and marketing</li> <li>7 Embracing social customer service</li> <li>8 Reinvigorating your internal communications</li> <li>9 Transforming your corporate culture</li> <li>PART 3 - CHECK: MANAGING RISKS AND MEASURING PERFORMANCE</li> <li>10 Avoiding problems and handling crises</li> <li>11 Auditing your performance</li> <li>PART 4 - BE: DEVELOPING YOUR PERSONAL PROFILE AND LEADERSHIP SKILLS</li> <li>12 Enhancing your social media literacy</li> <li>13 Managing your personal brand</li> <li>14 Using social media as a leadership tool</li> </ul>