Special Issue - Marketing Legends

Name: Special Issue - Marketing Legends
Author: Naresh Malhotra

Specificaties

Gebonden, 352 blz. | Engels

Emerald Group Publishing | 1e druk, 2011

ISBN13: 9780857248978

Rubricering

Emerald Group Publishing 1e druk, 2011 9780857248978

Onderdeel van serie Review of Marketing Research

€ 166,94

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Samenvatting

Deze unieke uitgave bevat artikelen van marketinglegendes in hun eigen woorden. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind en Zaltman passeren de revue.

Specificaties

ISBN13:9780857248978

Trefwoorden:marketing

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:352

Uitgever:Emerald Group Publishing

Druk:1

Verschijningsdatum:21-7-2011

Hoofdrubriek:Marketing

Serie:Review of Marketing Research

Inhoudsopgave

1. Reflections on a Scholarly Career: From Inside Out and Back Again
2. Legends in Marketing: A Review of Shelby D. Hunt's Volumes
3. Philip Kotler's Contributions to Marketing Theory and Practice
4. Looking through the Marketing Lens: My Journey so Far…
5. Personal Reflections on My Research Contributions to Marketing
6. Some Personal Reflections on Pricing Research
7. A Journey of an Accidental Marketing Scholar
8. Yoram 'Jerry' Wind's Contributions to Marketing
9. Lessons Learned during a Career