Marketing, Morality and the Natural Environment

Name: Marketing, Morality and the Natural Environment
Author: Andrew Crane

Specificaties

Gebonden, 224 blz. | Engels

Taylor & Francis | 1e druk, 2000

ISBN13: 9780415213820

Rubricering

Taylor & Francis 1e druk, 2000 9780415213820

Onderdeel van serie Routledge Advances in Management and Business Studies

€ 54,45

In winkelwagen

Levertijd ongeveer 11 werkdagen

Gratis verzonden

Samenvatting

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.