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Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The

Eradicating Poverty Through Profits
Specificaties
E-book, blz. | Engels
Pearson Education | 2009
ISBN13: 9780137042067
Rubricering
Pearson Education e druk, 2009 9780137042067
Verwachte levertijd ongeveer 9 werkdagen
56,19
In winkelwagen
 

Samenvatting

“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.”

--Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)

 An idea can change the world...

  How to serve the world’s poorest people and make a profit New strategies and tactics for building
winning businesses in today’s emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond Insights from top CEOs succeeding in emerging markets New and updated case studies--from Jaipur Rugs’ revolutionary supply chain to Reuters’ data services for farmers

Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time.

 

Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well!

 

Inspired by C.K. Prahalad’s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book’s first publication, Prahalad’s ideas are no longer isolated instances of innovations.  They are proven, widely practiced “reality.”

 

In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world.

 

Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

  Solving the unique problems faced by bottom of pyramid customers
How to make a profit by helping people escape poverty and misery Breakthrough forms of innovation for emerging markets
From rugs to cellphones, finance to energy, supply chains to state-of-the-art technology Building new ecosystems for wealth creation
You can’t do it alone--but you can do it together Scaling up to impact the enterprise--and society
Beyond “micro-businesses” and prototypes: large presence, large wins

The CD included with the book includes video case studies and three bonus PDF case studies. Bonus videos and case studies, in addition to those on the CD, can be found on the book's website, www.whartonsp.com/prahalad.

Specificaties

ISBN13:9780137042067
Taal:Engels
Bindwijze:e-book
Uitgever:Pearson Education

Inhoudsopgave

<p style="MARGIN: 0px">Preface&nbsp;&nbsp;&nbsp;&nbsp; xiii</p> <p style="MARGIN: 0px">Guide to Readers&nbsp;&nbsp;&nbsp;&nbsp; xx</p> <p style="MARGIN: 0px">Part I&nbsp;&nbsp; Private Sector and Poverty: Progress During 2004-2009&nbsp;&nbsp;&nbsp;&nbsp; 1</p> <p style="MARGIN: 0px">New Introduction: Private Sector and Poverty: Progress During 2004-2009&nbsp;&nbsp;&nbsp;&nbsp; 3</p> <p style="MARGIN: 0px">Part II&nbsp; The Original Text of the Book&nbsp;&nbsp;&nbsp;&nbsp; 25</p> <p style="MARGIN: 0px">Chapter 1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The Market at the Bottom of the Pyramid&nbsp;&nbsp;&nbsp;&nbsp; 27</p> <p style="MARGIN: 0px">Chapter 2&nbsp;&nbsp;&nbsp;&nbsp; Products and Services for the BOP&nbsp;&nbsp;&nbsp;&nbsp; 47</p> <p style="MARGIN: 0px">Chapter 3&nbsp;&nbsp;&nbsp;&nbsp; BOP: A Global Opportunity&nbsp;&nbsp;&nbsp;&nbsp; 73</p> <p style="MARGIN: 0px">Chapter 4&nbsp;&nbsp;&nbsp;&nbsp; The Ecosystem for Wealth Creation&nbsp;&nbsp;&nbsp;&nbsp; 89</p> <p style="MARGIN: 0px">Chapter 5&nbsp;&nbsp;&nbsp;&nbsp; Reducing Corruption: Transaction Governance Capacity&nbsp;&nbsp;&nbsp;&nbsp; 103</p> <p style="MARGIN: 0px">Chapter 6&nbsp;&nbsp;&nbsp;&nbsp; Development as Social Transformation&nbsp;&nbsp;&nbsp;&nbsp; 125</p> <p style="MARGIN: 0px">Part III CEO Reactions to the Concept and the Book&nbsp;&nbsp;&nbsp;&nbsp; 141</p> <p style="MARGIN: 0px">Microsoft&nbsp;&nbsp;&nbsp;&nbsp; 143</p> <p style="MARGIN: 0px">Bharti Airtel--Empowering the Villages of India&nbsp;&nbsp;&nbsp;&nbsp; 145</p> <p style="MARGIN: 0px">Reuters Market Light and The Fortune at the Bottom of the Pyramid&nbsp;&nbsp;&nbsp;&nbsp; 147</p> <p style="MARGIN: 0px">Royal DSM&nbsp;&nbsp;&nbsp;&nbsp; 151</p> <p style="MARGIN: 0px">ING&nbsp;&nbsp;&nbsp;&nbsp; 153</p> <p style="MARGIN: 0px">GlaxoSmithKline&nbsp;&nbsp;&nbsp;&nbsp; 157</p> <p style="MARGIN: 0px">Unilever&nbsp;&nbsp;&nbsp;&nbsp; 159</p> <p style="MARGIN: 0px">Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid&nbsp;&nbsp;&nbsp;&nbsp; 161</p> <p style="MARGIN: 0px">University of Maastricht&nbsp;&nbsp;&nbsp;&nbsp; 165</p> <p style="MARGIN: 0px">Acumen Fund&nbsp;&nbsp;&nbsp;&nbsp; 169</p> <p style="MARGIN: 0px">Part IV Case Studies and CEO Comments&nbsp;&nbsp;&nbsp;&nbsp; 171</p> <p style="MARGIN: 0px">Jaipur Rugs: Connecting Rural India to Global Markets&nbsp;&nbsp;&nbsp;&nbsp; 175</p> <p style="MARGIN: 0px">Casas Bahia: Retail for the Poor&nbsp;&nbsp;&nbsp;&nbsp; 207</p> <p style="MARGIN: 0px">CEMEX: Homes for the Poor&nbsp;&nbsp;&nbsp;&nbsp; 219</p> <p style="MARGIN: 0px">Hindustan Unilever: Lifebuoy Soap&nbsp;&nbsp;&nbsp;&nbsp; 249</p> <p style="MARGIN: 0px">Hindustan Unilever: Iodized Salt (Annapurna Salt)&nbsp;&nbsp;&nbsp;&nbsp; 261</p> <p style="MARGIN: 0px">Jaipur Foot: Prosthetics for the Poor&nbsp;&nbsp;&nbsp;&nbsp; 275</p> <p style="MARGIN: 0px">Aravind Eye Care: The Most Precious Gift&nbsp;&nbsp;&nbsp;&nbsp; 283</p> <p style="MARGIN: 0px">ICICI: Financial Services for the Poor&nbsp;&nbsp;&nbsp;&nbsp; 299</p> <p style="MARGIN: 0px">ITC e-Choupal: Technology for the Poor&nbsp;&nbsp;&nbsp;&nbsp; 321</p> <p style="MARGIN: 0px">Voxiva: Health Alerts for All&nbsp;&nbsp;&nbsp;&nbsp; 345</p> <p style="MARGIN: 0px">E+Co: Energy for Everyone&nbsp;&nbsp;&nbsp;&nbsp; 357</p> <p style="MARGIN: 0px">Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid&nbsp;&nbsp;&nbsp;&nbsp; 373</p> <p style="MARGIN: 0px">Part V&nbsp; Video Clips (links)</p> <p style="MARGIN: 0px">Jaipur Rugs</p> <p style="MARGIN: 0px">Casas Bahia </p> <p style="MARGIN: 0px">CEMEX </p> <p style="MARGIN: 0px">Annapurna Salt</p> <p style="MARGIN: 0px">Hindustan Lever Limited </p> <p style="MARGIN: 0px">Jaipur Foot</p> <p style="MARGIN: 0px">Aravind Eye Care</p> <p style="MARGIN: 0px">ICICI Bank </p> <p style="MARGIN: 0px">ITC e-Choupal </p> <p style="MARGIN: 0px">EID Parry </p> <p style="MARGIN: 0px">Voxiva</p> <p style="MARGIN: 0px">E+Co/Tecnosol</p> <p style="MARGIN: 0px">Andhra Pradesh</p> <p style="MARGIN: 0px">&nbsp;</p> <p style="MARGIN: 0px">Index&nbsp;&nbsp;&nbsp;&nbsp; 385</p>

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