Marian Burk Wood
Pearson Education
e druk, 2013
9780133078480
Marketing Plan Handbook, The
Specificaties
E-book, blz.
|
Engels
Pearson Education |
2013
ISBN13: 9780133078480
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Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Specificaties
Inhoudsopgave
<h2>Brief Contents</h2> <div class="c-section-headers-non-traditional-number-list_container"> <ul> <li>Preface</li> </ul> <ol> <li>Marketing Planning: New Pace, New Possibilities</li> <li>Analyzing the Current Situation</li> <li>Understanding Markets and Customers</li> <li>Segmenting, Targeting, and Positioning</li> <li>Planning Direction, Objectives, and Marketing Support</li> <li>Developing Product and Brand Strategy</li> <li>Developing Pricing Strategy</li> <li>Developing Channel and Logistics Strategy</li> <li>Developing Marketing Communications and Influence Strategy</li> <li>Planning Metrics and Implementation Control</li> </ol> <h3>Appendix. Sample Marketing Plan: PretzL Elegance</h3> <h4 class="h5">Glossary.</h4> <h4 class="h5">Credits.</h4> <h4 class="h5">Index.</h4> </div>
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