Product Strategy for High Technology Companies

Name: Product Strategy for High Technology Companies
Author: Michael McGrath

Specificaties

Gebonden, 400 blz. | EN

McGraw-Hill Education - Europe | 2000

ISBN13: 9780071362467

Rubricering

McGraw-Hill Education - Europe e druk, 2000 9780071362467

€ 80,89

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Levertijd ongeveer 16 werkdagen

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Samenvatting

Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.