Geoffrey Moore

You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. Meer

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Meer

Geoffrey Moore, expert op het gebied van hightech en communicatie, beschrijft op welke wijze nieuwe producten succesvol kunnen worden geïntroduceerd in steeds kritischer wordende markten. Meer

A classic anthology of American poetry, from the colonial beginnings in the seventeenth century right through to the twentieth century. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman, from Emily Dickenson to Ai, this collection ranges widely across the American poetic spectrum. Meer