Cor Molenaar
- Auteur
Cor (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands) Molenaar
Boeken van Cor Molenaar
Cor (Erasmus University, the Netherlands) Molenaar
Cor Molenaar
e-Marketing
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work.
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Cor Molenaar
Shopping 3.0
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed.
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Cor Molenaar
Why Customers Would Rather Have a Smartphone than a Car
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet?
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