Demand-Driven Business Strategy
Digital Transformation and Business Model Innovation
Samenvatting
• Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship.
• Provides theoretical and practical insight into how organisations transform into demand-driven businesses by implementing digital technologies such AI, machine learning, and big data.
• Concepts are illustrated by global case studies from well-known brands, including Amazon, Google, Uber, Volvo and Picnic, coupled with reflective questions to encourage analysis.
Specificaties
Rubrieken
- cadeauboeken
- computer en informatica
- economie
- filosofie
- flora en fauna
- geneeskunde
- geschiedenis
- gezondheid
- jeugd
- juridisch
- koken en eten
- kunst en cultuur
- literatuur en romans
- mens en maatschappij
- naslagwerken
- non-fictie informatief/professioneel
- paramedisch
- psychologie
- reizen
- religie
- schoolboeken
- spiritualiteit
- sport, hobby, lifestyle
- thrillers en spanning
- wetenschap en techniek
- woordenboeken en taal