Big-4 or Big Tech: who drills first?

On one side, the Big-4 and other consultants.
Advising corporations about digital transformation while remaining one of the most under-automated industries themselves. A business model built on friction. With an abundance of sticky notes & flipcharts and a lack of urgency. Oh, the joy of billing by the hour!

At the other side, Big Tech
In a real hurry to dominate every organization, household, and individual with their technology. Driving the world economy to be essentially friction-free. Where doing business online is the default and the mobile the chosen device.
At stake: a consultancy market of $400 billion.

For grabs: the patterns and predictions of automated consultancy, or how to use artificial intelligence to transform and run an organization. For the Big-4, the way to
lock-in their clients and expand their markets. For Big Tech, a necessity to maintain their growth curve. It’s the ultimate competitive advantage. Who gets it, guards it! Data is the new oil. So, who drills first?

In this book, Dr. Jan van de Poll unveils to consultants how they should start the drilling. Learn what eliminates friction. Witness the unexpected lessons of peanut butter. Get acquainted with digital assets. Understand the prerequisites to harness patterns. Only some of the essentials of a Big Tech defense.

As an Amazon executive wryly noted to me: 'Our company that brought the world same-day delivery has to wait three months for the results of the consultants’ employee engagement survey.' (page 15)

'For the last ten years we anticipated a drastic change in the operating model of consultants, yet is was all talk and little walk. This book provides a significant building block which will create the tipping point we’ve all been waiting for.' - Camal Handor, Strategy & Operations Partner KPMG