From Cold Case to Gold Case

Name: From Cold Case to Gold Case
Author: Peter Ampe

How to craft engaging case films

Specificaties

E-book, 118 blz. Epub met adobe beveiliging | Engels

Borgerhoff & Lamberigts | 2020

ISBN13: 9789463931946

Rubricering

Hoofdrubriek : Management

Borgerhoff & Lamberigts Epub met adobe beveiliging e druk, 2020 9789463931946

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Samenvatting

how to translate an idea into a compelling case study film. The author Peter Ampe combines fifteen years of jury experience with sharp analyses of award-winning cases. This guide is based on the vital insight that case study films have a lot in common with short movies. You will learn how to go from copywriter to screenwriter and use plot, genre and structure to evolve from complacent to compelling, from messy to seamless - from case to story. This step by step guide provides an essential tool for every advertising professional to make better case study films.