

Met haar jarenlange ervaring in merkstrategie en duurzame groei is Isabel Verstraete toegewijd om organisaties te helpen groeien door zorg te dragen voor zowel mensen als de planeet. Ze werkt met uiteenlopende Europese klanten en deelt haar inzichten als gastdocent aan topuniversiteiten zoals Vlerick en Nyenrode.
Meer over Isabel VerstraeteDoes Your Brand Care?
Building a Better World with the C A R E principles
Samenvatting
If there's one thing we have learned in recent times, it's that we live in a fragile world. In the midst of the pandemic, brand expert Isabel Verstraete researched companies that seemed to deal better with the crisis and discovered a pattern behind their success. This pattern turned out to be a shift in attitude towards how they do business. These newly gained insights are bundled together in The C A R E Principles: Collaboration, Agility, Reliability, Empathy.
The C A R E Principles reach deep into the structure of your company, touching your people, your clients, your communities and the world. The C A R E Principles are not a quick fix for a specific business problem. They are the key to your company's long-term success - and even survival. The many case studies in this book from companies big and small, national and international, prove that taking C A R E of something or somebody is a winning strategy.
Specificaties
Inhoudsopgave
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CHAPTER 2 The ‘next normal’: tooling up for constant change 12
CHAPTER 3 Why brands should start showing they care today– if they want to thrive tomorrow 18
CHAPTER 4 The C A R E Principles: how collaboration, agility, reliability and empathy can make your brand future-proof 26
CHAPTER 5 Why Collaboration is key 36
CHAPTER 6 Why Agility matters 52
CHAPTER 7 Why Reliability is crucial 80
CHAPTER 8 Why Empathy works 100
CHAPTER 9 Embracing the new kids on the block: Generations Z and Alpha 124
CHAPTER 10 The CARE SCAN: How much does your company CARE? 134
THANKS! 138
ABOUT 140
PRAISE FOR DOES YOUR BRAND C ARE ? 142
END NOTES 148
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