Understanding Public Relations

Name: Understanding Public Relations
Author: Edwards

Specificaties

Gebonden, 288 blz. | EN

SAGE Publications Ltd | 1e druk, 2023

ISBN13: 9781473913097

Rubricering

Hoofdrubriek : Geschiedenis|Mens en maatschappij

SAGE Publications Ltd 1e druk, 2023 9781473913097

138,-

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Samenvatting

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.