Business Research Methods

Name: Business Research Methods
Author: Barry Babin

Specificaties

Paperback, 416 blz. | Engels

Cengage Learning EMEA | 2e druk, 2019

ISBN13: 9781473760356

Rubricering

Hoofdrubriek : Computer en informatica

Cengage Learning EMEA 2e druk, 2019 9781473760356

Verwachte levertijd ongeveer 11 werkdagen

91,46

In winkelwagen

Samenvatting

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module.

Each stage of the research process is considered, including ethics and philosophical frameworks.