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Writing Marketing

Specificaties
Gebonden, 272 blz. | EN
SAGE Publications Inc | 2005
ISBN13: 9781412902656
Rubricering
SAGE Publications Inc e druk, 2005 9781412902656
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Samenvatting

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

Specificaties

ISBN13:9781412902656
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:272
Uitgever:SAGE Publications Inc

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        Writing Marketing