Simon Anholt
Palgrave Macmillan UK
e druk, 2009
9781349316281
Places
Identity, Image and Reputation
Specificaties
Paperback, blz.
|
Engels
Palgrave Macmillan UK |
2009
ISBN13: 9781349316281
Rubricering
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Specificaties
ISBN13:9781349316281
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Inhoudsopgave
Introduction Some Important Distinctions in Place Branding Nation Brand as Context and Reputation Is Place Branding a Capitalist Tool? Why Brand? Some Practical Considerations for Nation Branding When Place Images Change Public Diplomacy and Place Branding: Where's the Link? 'Brand Europe' – Where Next? Public Sector, Private Sector Place Branding: Is it marketing, or isn't it? More on Brands. 'Nation Branding' in Asia Place Branding: Cause or Effect? Should Place Brands be Simple?
Rubrieken
- cadeauboeken
- computer en informatica
- economie
- filosofie
- flora en fauna
- geneeskunde
- geschiedenis
- gezondheid
- jeugd
- juridisch
- koken en eten
- kunst en cultuur
- literatuur en romans
- mens en maatschappij
- naslagwerken
- non-fictie informatief/professioneel
- paramedisch
- psychologie
- reizen
- religie
- schoolboeken
- spiritualiteit
- sport, hobby, lifestyle
- thrillers en spanning
- wetenschap en techniek
- woordenboeken en taal