Over Richard Whittington
Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.
Richard Whittington
Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.
Meer over de auteurs
Richard Whittington,
Duncan Angwin,
Patrick Regnér,
Gerry Johnson,
Kevan Scholes
e.a.
Pearson Education
6e druk, 2023
9781292731674
Fundamentals of Strategy
Specificaties
Paperback, 240 blz.
|
Engels
Pearson Education |
6e druk, 2023
ISBN13: 9781292731674
Rubricering
Verwachte levertijd ongeveer 2 werkdagen
Samenvatting
Understand and apply the essential concepts and techniques of strategy.
Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.
The sixth edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Offering new case studies, illustrations and approaches, this book will help you develop your understanding of how theories apply to real-world scenarios and the strategic choices facing today's organisations.
Specificaties
ISBN13:9781292731674
Trefwoorden:strategie, strategisch management
Taal:Engels
Bindwijze:paperback
Aantal pagina's:240
Uitgever:Pearson Education
Druk:6
Verschijningsdatum:29-5-2024
Hoofdrubriek:Strategisch management
Over Duncan Angwin
Duncan Angwin is Professor of Strategic Management at Lancaster University.
Over Patrick Regnér
Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.
Over Gerry Johnson
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Over Kevan Scholes
Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School.
Inhoudsopgave
1 Introducing strategy
2 Macro-environment analysis
3 Industry and sector analysis
4 Resources and capabilities analysis
5 Purpose and culture
6 Business strategy and models
7 Entrepreneurship and innovation
8 Corporate strategy
9 Strategy in action
Appendix: Working with strategy
2 Macro-environment analysis
3 Industry and sector analysis
4 Resources and capabilities analysis
5 Purpose and culture
6 Business strategy and models
7 Entrepreneurship and innovation
8 Corporate strategy
9 Strategy in action
Appendix: Working with strategy
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Gerry Johnson€ 58,31 -
Richard Whittington€ 98,14
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Richard Whittington€ 85,11
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Peter Geelen€ 34,90
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Angélique Piternella€ 28,99
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