Revel for Marketing for Hospitality and Tourism, Global Edition

<div class="c-section-headers-number-list_container"> <h3>PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS</h3> <ol> <li>Introduction: Marketing for Hospitality and Tourism</li> <li>Service Characteristics of Hospitality and Tourism Marketing</li> <li>The Role of Marketing in Strategic Planning</li> </ol> <h3> PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES </h3> <ol start="4"> <li>The Marketing Environment</li> <li>Marketing Information Systems and Marketing Research</li> <li>Consumer markets and Consumer Buying Behavior</li> <li>Organizational Buyer Behavior of Group Market</li> <li>Market Segmentation, Targeting, and Positioning</li> </ol> <h3> PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX </h3> <ol start="9"> <li>Designing and Managing Products</li> <li>Internal marketing</li> <li>Pricing Products: Pricing Considerations, Approaches, and Strategy</li> <li>Distribution Channels</li> <li>Promoting Products: Communication and Promotion Policy and Advertising</li> <li>Promoting Products: Public Relations and Sales Promotion</li> <li>Professional Sales</li> <li>Direct and Online Marketing: Building Customer Relationships</li> </ol> <h3> PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING </h3> <ol start="17"> <li>Destination Marketing</li> <li>Next Year's Marketing Plan</li> </ol> </div>