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Essential Guide to Marketing Planning

Specificaties
E-book, blz. | Engels
Pearson Education | 2017
ISBN13: 9781292186382
Rubricering
Pearson Education e druk, 2017 9781292186382
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Samenvatting

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

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Specificaties

ISBN13:9781292186382
Taal:Engels
Bindwijze:e-book

Inhoudsopgave

<ul> <li>Chapter 1 Introduction to marketing planning </li> <li>Chapter 2 Analysing the current situation </li> <li>Chapter 3 Analysing customers and markets </li> <li>Chapter 4 Segmenting, targeting and positioning </li> <li>Chapter 5 Planning direction and objectives </li> <li>Chapter 6 Planning for products and brands </li> <li>Chapter 7 Planning for pricing </li> <li>Chapter 8 Planning for channels and logistics </li> <li>Chapter 9 Planning for communications and influence </li> <li>Chapter 10 Planning for digital, social and mobile marketing </li> <li>Chapter 11 Supporting the marketing strategy </li> <li>Chapter 12 Planning for implementation, metrics and control </li> <li>Appendix: Sample marketing plan for Lost Legends Luxury Chocolatier </li> <li>Glossary </li> <li>Index</li> </ul>

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        Essential Guide to Marketing Planning