Technology Strategy for Managers and Entrepreneurs: New International Edition

Name: Technology Strategy for Managers and Entrepreneurs: New International Edition
Author: Scott Shane

Specificaties

Paperback, 386 blz. | Engels

Pearson | 1e druk, 2013

ISBN13: 9781292040325

Rubricering

Hoofdrubriek : Management

Pearson 1e druk, 2013 9781292040325

Verwachte levertijd ongeveer 8 werkdagen

110,14

In winkelwagen

Samenvatting

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.