

Professor Francis J. Greene is Chair of Entrepreneurship at Edinburgh University. Prior to this, he was Professor of Small Business Entrepreneurship and Head of the Department of Entrepreneurship and Local Economy at the University of Birmingham, UK.
Meer over Francis GreeneEntrepreneurship Theory and Practice
Samenvatting
This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.
Written by a recognised expert on entrepreneurship, 'Entrepreneurship Theory and Practice' is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.
Trefwoorden
ondernemerschap startups business model canvas ondernemersfinanciering bedrijfsplanning ondernemerskenmerken bedrijfsgroei ideevorming bedrijfsbeëindiging ondernemersbeleid elevator pitch haalbaarheidsanalyse marktanalyse ondernemersteams ondernemerspsychologie bedrijfsmodellen startupfinanciën concurrentieanalyse probleemoplossing waardepropositie cashflow bedrijfsidentiteit
Trefwoorden
Specificaties
Inhoudsopgave
U kunt van deze inhoudsopgave een PDF downloaden
1. Entrepreneurship in Focus
2. What Makes an Entrepreneur? Traits and Biases
3. Entrepreneurial Characteristics and Contexts
PART 2: PLANNING THE START-UP JOURNEY
4. From Idea to Start-Up Proposition
5. Start-Up Planning Pathways
6. Start-Up Feasibility Planing I: Using the Business Model Canvas
7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition
PART 3: FINANCING THE VENTURE
8. Start-Up Financial Information
9. Entrepreneurial Finance
PART 4: BEYOND START-UP
10. Entrepreneurial Growth
11. Entrepreneurship Exit
12. Entrepreneurship Policy
PART 5: INTRODUCTION TO THE WORKBOOKS
Workbook 1: Start-Up Desirability and Feasibility
Workbook 2: Building Your Business Model for Start-Up Pitching and Planning
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