Models of Scenario Building and Planning

Name: Models of Scenario Building and Planning
Author: Martelli

Facing Uncertainty and Complexity

Specificaties

Ingenaaid, 315 blz. | Engels

Palgrave Macmillan | 2014

ISBN13: 9781137293497

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Palgrave Macmillan e druk, 2014 9781137293497

€ 147,39

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Samenvatting

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

Specificaties

ISBN13:9781137293497

Taal:Engels

Bindwijze:ingenaaid

Aantal pagina's:315

Uitgever:Palgrave Macmillan

Verschijningsdatum:1-10-2014

Hoofdrubriek:Strategisch management

Inhoudsopgave

1. Why Scenario Planning? 2. The Missions of Scenarios 3. The Fundamentals of Environmental Analysis 4. Information, Intelligence and Competitive Intelligence 5. The Principles of Scenario Building 6. From Scenario Building to Scenario Planning: a) Intuitive Logic and Trend Impact Analysis 7. From Scenario Building to Scenario Planning: b) Cross Impact Analysis and Morphological Analysis 8. Scenario Planning, Strategies and Mental Models 9. Scenarios in Decision Making 10. Scenarios and the Organisation