BRIAN SOLIS is one of the world's leading digital anthropologists and futurists who has been called "one of the greatest digital analysts of our time.

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Brian Solis

What's the Future of Business?

Name: What's the Future of Business?
Author: Brian Solis

Changing the Way Businesses Create Experiences

Specificaties

Gebonden, 218 blz. | Engels

John Wiley & Sons | 1e druk, 2013

ISBN13: 9781118456538

Rubricering

John Wiley & Sons 1e druk, 2013 9781118456538

Verwachte levertijd ongeveer 8 werkdagen

33,44

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Samenvatting

Ontdek wat user experience design voor uw bedrijf kan betekenen, en hoe u het voor omzetgroei kunt benutten. 'What's the Future of Business?' brengt een ontwikkeling in beeld waarin kennis over user experience gecombineerd wordt met innovatief leiderschap om zo de performance, engagement en de relatie met de klant te verbeteren. Het boek biedt een overzicht van echte experiences versus 'user experiences' in relatie tot producten, diensten, social media en commercie. Want experience is alles en de toekomst is aan ondernemingen die experiences delen.

Specificaties

ISBN13:9781118456538

Trefwoorden:toekomst, trends, beleveniseconomie, experience economy, businessmodel

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:218

Uitgever:John Wiley & Sons

Druk:1

Verschijningsdatum:30-3-2013

Hoofdrubriek:Strategisch management

Over Brian Solis

BRIAN SOLIS is one of the world's leading digital anthropologists and futurists who has been called "one of the greatest digital analysts of our time." Brian is also a world-renowned keynote speaker, and an award-winning author of seven bestselling books, including X: The Experience When Business Meets Design, What's the Future of Business and The End of Business as Usual. Solis studies disruptive technology and its impact on business. He also explores how technology affects and shapes behaviors, norms, and society. Through his work, he humanizes disruptive trends to help leaders understand how technology, markets, and people are evolving, and how to thrive and drive change and growth. With a loyal online audience of over 700,000 people, his work makes him a sought-after thought leader to leading brands, celebrities such as Oprah, Shaq, and Ashton Kutcher, and over 1,000 startups around the world.

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Inhoudsopgave

The Voice of the Empowered Customer
Are You Experienced?

1. Sorry, we're closed: how to survive digital darwinism
2. The journey of business transformation
3. Meet the new generation of customers - generation c
4. The new customer hierarchy
5. The dim light at the end of the funnel
6. The zero moment of truth
7. The ultimate moment of truth
8. Opening a window into new consumerism
9. The dynamic customer journey
10. Inside the ellipse: embarking on the dynamic customer journey
11. Improving the umot to optimize the zmot
12. The six pillars of social commerce: understanding the psychology of engagement
13. The importance of brand in an era of digital darwinism
14. Why user experience is critical to customer relationships
15. Innovate or die
16. The dilemma's innovator
17. The hero's journey

Notes