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Customer Experience Analytics

How Customers Can Better Guide Your Web and App Design Decisions

Specificaties
Paperback, 326 blz. | Engels
Taylor & Francis | 1e druk, 2023
ISBN13: 9781032370767
Rubricering
Taylor & Francis 1e druk, 2023 9781032370767
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Samenvatting

• The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background
• Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making
• Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert

Specificaties

ISBN13:9781032370767
Taal:Engels
Bindwijze:paperback
Aantal pagina's:326
Druk:1
Verschijningsdatum:13-2-2023
Hoofdrubriek:Marketing

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        Customer Experience Analytics