Cor Molenaar is directeur van het adviesbureau eXQuo consultancy. Daarnaast is hij emeritus Hoogleraar E-Marketing aan de Erasmus Universiteit Rotterdam en adviseur van gerenommeerde bedrijven, zowel in de retail als de dienstverlening. Hij is auteur van verschillende boeken, waaronder Het einde van concurrentie en Demand Driven Business Strategy.

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Cor Molenaar

Demand-Driven Business Strategy

Name: Demand-Driven Business Strategy
Author: Cor Molenaar

Digital Transformation and Business Model Innovation

Specificaties

Paperback, 180 blz. | Engels

Taylor & Francis | 1e druk, 2022

ISBN13: 9781032127668

Rubricering

Hoofdrubriek : Management

Taylor & Francis 1e druk, 2022 9781032127668

Verwachte levertijd ongeveer 11 werkdagen

65,54

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Samenvatting

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other.

Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

Specificaties

ISBN13:9781032127668

Trefwoorden:Digitale transformatie, bedrijfsstrategie, Business Strategy

Taal:Engels

Bindwijze:paperback

Aantal pagina's:180

Uitgever:Taylor & Francis

Druk:1

Verschijningsdatum:24-2-2022

Hoofdrubriek:Strategisch management

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Inhoudsopgave

1. Introduction
2. Demand-Driven Versus Supply-Driven
3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization
4. Community-Based Digital Business Models: Platforms
5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model
6. Transforming Existing Business to Succeed in a Demand-Driven Economy
7. Building a Demand-Driven Business Model
8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage
9. Transforming Organizations: From Digital to Demand-Driven
10. The New Playground for Organizations
11. Competition and Technology
12. The Road Ahead
13. Practical Research: Product-as-a-Service in Practice
14. Business Models and Comparison