Business Innovation for Dummies

Introduction

Part I: Making Your Mark as an Innovator
Chapter 1: Taking an Innovative Approach to Work
Chapter 2: Creating an Innovative Career Path
Chapter 3: Leading with Creative Vision
Chapter 4: Innovating in Sales and Marketing
Chapter 5: Being an Innovative Strategist

Part II: Stimulating Your Creative Side: Thinking in New and Different Ways
Chapter 6: Getting Juices Flowing in Brainstorming Sessions
Chapter 7: Mastering Advanced Brainstorming
Chapter 8: Going Beyond Brainstorming
Chapter 9: Turning Problems into Opportunities for Innovation
Chapter 10: Going Shopping for Innovations
Chapter 11: Coming Up with Creative Combinations

Part III: Applying Creativity and Innovation to Daily Challenges
Chapter 12: Delivering Fresh Presentations and Proposals
Chapter 13: Negotiating Creative Win–Wins
Chapter 14: Innovating to Save Costs

Part IV: Implementing a Major Innovation
Chapter 15: Managing the Development of an Innovative Idea
Chapter 16: Spreading the Word to Diffuse Your Innovation
Chapter 17: Protecting Intellectual Property
Chapter 18: Building a Business Around Your Innovation

Part V: The Part of Tens
Chapter 19: Ten Creative Ways to Boost Your Career
Chapter 20: Ten Tips for More Innovative Meetings
Chapter 21: Ten Ways to Stimulate Your Creative Genius
Chapter 22: Ten Tips for Better Implementation of Your Ideas

Index