The Advertising Effect: How to Change Behaviour

Specificaties

Paperback, 240 blz. | Engels

Oxford University Press | 2014

ISBN13: 9780195593921

Rubricering

Oxford University Press e druk, 2014 9780195593921

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32,54

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Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.