V. Kumar
- Auteur
Boeken van V. Kumar
Robert Palmatier
V. Kumar
Colleen Harmeling
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
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V. Kumar
Werner Reinartz
Customer Relationship Management
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
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V. Kumar
Trematode Infections and Diseases of Man and Animals
Over the last few decades new data on the distribution, pathogenicity, diagnosis, treatment and control of trematode infections and diseases in man and animals, including zoonotic trematodiasis, have emerged from various geographical regions.
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