Giulia Calabretta
- Auteur
Geschreven door Giulia Calabretta
Giulia Calabretta
Gerda Gemser
Ingo Karpen
Strategic design
The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs.
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