Brigitte Nicoulaud
- Auteur
Brigitte Nicoulaud is Deputy Head of the Marketing and Strategy Department at Aston Business School.
Brigitte Nicoulaud is Deputy Head of the Marketing and Strategy Department at Aston Business School.
Geschreven door Brigitte Nicoulaud
Graham Hooley
Nigel Piercy
Brigitte Nicoulaud
John Rudd
Nick Lee
Marketing Strategy and Competitive Positioning
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
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