Elnora Stuart
- Auteur
Elnora W. Stuart, Ph. D., is hoogleraar Marketing en BP Egypt Oil Professor of Management Studies aan de American University in Cairo.
Elnora W. Stuart, Ph. D., is hoogleraar Marketing en BP Egypt Oil Professor of Management Studies aan de American University in Cairo.
Geschreven door Elnora Stuart
Michael Solomon
Greg Marshall
Elnora Stuart
Marketing
Companies don’t make decisions. People do. Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.
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