Bart Larivière
- Auteur
Bart Larivière is Professor of Marketing at KU Leuven, Belgium and Research Fellow at the Center for Service Intelligence, Ghent University, Belgium.
Bart Larivière is Professor of Marketing at KU Leuven, Belgium and Research Fellow at the Center for Service Intelligence, Ghent University, Belgium.
Geschreven door Bart Larivière
Sara Leroi-Werelds
Katrien Verleye
Arne De Keyser
Maggie Gueuens
Klaas Verbeken
Bart Larivière
Marketing: The fundamentals
This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders.
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