Arne De Keyser
- Auteur
Arne De Keyser is Professor of Marketing at EDHEC Business School, France.
Arne De Keyser is Professor of Marketing at EDHEC Business School, France.
Geschreven door Arne De Keyser
Sara Leroi-Werelds
Katrien Verleye
Arne De Keyser
Maggie Gueuens
Klaas Verbeken
Bart Larivière
Marketing: The fundamentals
This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders.
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