Sara Leroi-Werelds
- Auteur
Sara Leroi-Werelds is Professor at the Department of Marketing and Strategy, Hasselt University, Belgium.
Sara Leroi-Werelds is Professor at the Department of Marketing and Strategy, Hasselt University, Belgium.
Geschreven door Sara Leroi-Werelds
Sara Leroi-Werelds
Katrien Verleye
Arne De Keyser
Maggie Gueuens
Klaas Verbeken
Bart Larivière
Marketing: The fundamentals
This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders.
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